NAIL YOUR PERSONAL BRAND WITH A

Magnetic One-Liner

Learn a short, simple way to talk about your work …

…then use my proven system to turn it into more respect, more job opportunities and a higher salary.

GET INSTANT ACCESS FOR JUST $17

The way you talk about your work greatly influences how others see and treat you. You need an easy way to communicate your value... to your boss, co-workers, friends, and even future employers.

You've been busy and your personal brand has taken a backseat.

It's a vicious cycle that's keeping you from a world of career opportunity and fulfillment.

You've relied on your title to convey your value but no one understands what you really do.

You need an easy way to convey what you do well and the true benefits of your work.

You've tried following an elevator pitch script, but it just doesn't feel right.

You want to talk about what you do in a genuine and natural way.

You're ready to take charge of how people perceive your work - with a super simple tool you can start using immediately.

BOTTOM LINE:

You want to grow your career and strengthen your professional value without having to turn yourself into a commodity (yuck!) and being in “marketer mode” all day long.

logo

Here’s a crazy question for you:

What if you stopped …

Hoping your work speaks for itself
Giving vague, boring, or confusing answers when people ask about your work
Assuming your network “gets” your work and understands the value of what you do

...and started getting more respect, pay, and job offers?

Sounds too good to be true?

Hang tight. I’m about to show you exactly how.

Here’s the deal with your personal brand...

Nobody knows what you do. People don’t really understand what your title means or what you really deliver. Even if they work with you.

Most people struggle to define their own work, much less yours, even with the best of intentions.

People need a clear, conversational, memorable (and repeatable) way to understand the crux of what you do…

...and that’s where Your Magnetic One-Liner comes in.

You give people an authentic and powerful sentence about what you do. Now, they’ll get the point of your work, who it helps and why it matters.

And the best part is, they’ll want to hire you and spread the word!

The

MAGNETIC ONE-LINER

Step #1

Identify the crux of your work - the most important piece of what you do that will help people “get it” instantly. No matter what you do or at what level.

Step #2

Craft your Magnetic One-Liner into a simple, conversational, authentic sentence. No vague, complicated, or jargon-y language required (or even allowed!).

Step #3

Give people a quick, quotable way to understand what you do - no sales pitch! - and then build a follow-up environment that naturally leads to collaboration, invitations, and offers.

Insider tip:

When you convey the crux of what you do and how it fits into the big picture, wanting to learn more and work with you is a no-brainer, even for people who’ve never heard of you before.

With a Magnetic One-Liner working for you every time you talk about your work - and then 24/7 as others remember and even repeat it – you can spend less time struggling with what to say …

And more time being respected, appreciated, and fielding better offers.

I'm doing better than ever...

...happy in my work and financially fantastic.

- Scott

logo

Introducing

MAGNETIC ONE-LINER

Nail your personal branding statement

… then use it to turn friends, family, and your network into personal brand ambassadors that’ll connect you to your next job offer.

Here’s everything that’s included:

“Nobody Knows What You Do: How Personal Branding Doesn’t Work” Training

“But They Could: How to Own Your Personal Brand & Increase the Perceived Value of Your Work” Training

“Magnetic One-Liner: Exactly How to Craft Your Introduction” Training

BONUS #1: Magnetic One-Liner Cheatsheet

BONUS #2: 10 Ways to Leverage Your Magnetic One-Liner Right Away

BONUS #3: The Get Hired Hack Training & Cheatsheet on THE most important hack to getting hired

BONUS #4: Quarterly LIVE Q & A sessions post-workshop, so you can ask late-breaking questions, get personalized feedback, and bask in the community support

Today's price:

just $17

GET INSTANT ACCESS

My private clients pay $3000 to $6000 to hone their brands, including the information I share in this training. I created this $17 workshop because I want it to be an easy yes for you to start building your own magnetic personal brand.

7 DAY MONEY BACK GUARANTEE

If you’re not satisfied with Magnetic One-Liner for whatever reason, you're covered by our no-questions-asked 7-day 100% money back guarantee.

Here’s exactly what you'll get in Magnetic One-Liner:

PART ONE

Nobody Knows What You Do

15 MINS

✔ What defines a personal brand that will attract appreciation, higher salary & opportunities (the kind that will grow your career)

✔ Why most people - including people who could promote or hire you, introduce you have no clue what you do, how they could benefit from your work, or how they can better recognize, respect, and promote you. (But they could, and how you can help … with ease.)

PART TWO

But They Could

15 MINS

✔ How to use a ridiculously simple shift to increase the value of your work

✔ The 3 elements of a magnetic personal brand (and exactly how you can easily improve all 3 in one fell swoop)

✔ How to identify the crux of your work - the most important piece of what you do that will help people “get it” instantly.

PART THREE

Magnetic One-Liner

15 MINS

✔ Exactly what to say about what you do so people can connect you to job opportunities — without feeling like you’re being annoying, pushy-y, grasp-y, or yell-y

✔ The XYZ Statement framework - a simple sentence structure that includes the three things every personal brand statement needs

✔ The presentation structure you need to follow to make sure your introduction is relatable, outcome-focused, and works for you right away and over the long-term.

✔ The best method for describing your work if it’s complicated, even if you’ve never heard it summed up clearly before

✔ My go-to process if you’re job searching, don’t know what you want to do next, or don’t feel like you’ve got career options

✔ BONUS: Exactly how to leverage your Magnetic One-Liner into a personal branding machine that works on your behalf 24/7

Everything you need to build your network, increase your value, and get more and better job opportunities by using a Magnetic One-Liner.

GET INSTANT ACCESS FOR JUST $17

What about the actual nuts-and-bolts of creating a magnetic one-liner? And then what do I do with it?

Don’t worry. I’ve got your back.

Bonus #1

Magnetic One-Liner Cheatsheet

Use this proven one-liner formula to come up with an unforgettable introduction that gets people to lean in and want to know more.

Bonus #2

10 Ways to Leverage Your Magnetic One-Liner Right Away

Turn your Magnetic One-Liner into an attention-grabbing personal brand that increases your attraction across platforms.

Bonus #3

The Get Hired Hack Training & Cheatsheet

Learn and apply THE most important hack to getting hired … in just twenty minutes or so.

Bonus #4

Quarterly LIVE Q & A sessions

Ask Jennifer late-breaking questions, get personalized feedback, and bask in community support.

GET INSTANT ACCESS

I love Magnetic One Liners because I’ve seen this small thing - a 10-word one-line introduction - create huge impacts in people's careers.

I’m a master certified Dream Job Coach. But I was a resume writer back when I founded Rainmaker Resumes in 2009. After years of doing intensive but unsatisfying work, I knew what I wanted. Purpose. Passion. And to make a powerful impact in helping others work on purpose, too.

I realized right away that my clients needed more than a great resume – they needed to know how to talk about their work.

My clients - and the millions of people who’d lost their jobs during The Great Recession - needed to define the value of their work.

When they did, my clients helped their future employers understand that they wouldn’t just be hiring a warm body trying not to get foreclosed on. Those employers would get real bang for their buck, a tangible outcome that made real business sense.

It didn’t matter what kind of work those clients did. Or how much experience they had. When they could distill the value of what they do into a simple introduction, they got jobs.

And when the economy improved, they were among the first to get even better jobs. Dream jobs.

A Magnetic One-Liner helps people “get” what you do. And when they get what you do and how valuable that is, they’ll want to hire you, collaborate with you, or share you with their network who might need your help.

Turns out that’s true in any economy.

But the surprise is seeing people's eyes light up. Magnetic One-Liners help people feel more satisfied, purposeful, and empowered in their work. And in their lives, too.

I live for the excitement of someone nailing their introduction and then growing their career by employing it.

Because that’s the power of Magnetic One-Liners – they create connections, relationships, and opportunities faster and more reliably than a resume or online application ever could.

My personal brand is so energized.

I really appreciate everything you've done to help me get to this place, where my personal brand is so energized.

logo